A pricing & marketing plan built around your home.
We price your home by hand, line up professional photography, and market it ourselves, the way we would if it were our own.
Everything we do, by default
From CMA to closing day
Selling with us, end to end. The same process every client gets, step by step.
- 01
Free CMA, personally developed
Fill out the home valuation form. We pull real comparable sales from the MLS, drive by your home if we can, and write up an honest price range with notes on what would change the number.
No automated estimate. No algorithm. Just a written analysis you can read in ten minutes.
- 02
Pre-list walkthrough
We walk your home and give you a simple list: what's worth doing before listing (paint that entry, deep-clean the grout) and where to skip the big-ticket projects that won't pay you back.
Most clients spend $0–$2,500 on pre-list prep. The ROI is usually 5–10x that on sale price.
- 03
Pro photos, floor plan, listing copy
Professional photography, an accurate floor plan, and drone shots, all standard. Plus a listing description, written by us, that highlights your recent upgrades and gets people's attention.
Costs are on us: photos, plan, drone, the works. Included in our listing fee.
- 04
Listing & marketing
Listed on MLS, syndicated to Zillow / Realtor.com / Redfin / Trulia, and posted to our networks.
We host the open houses ourselves. We typically try to list on a Tuesday or Wednesday to drive interest for the initial opening weekend open house.
- 05
Offers & negotiation
Every offer gets reviewed with you line by line, not just price, but contingencies, financing strength, and timeline. The highest number isn't always the best deal.
Multiple offers? We help you weigh them honestly. Lowballs? We tell you when to counter and when to ignore.
- 06
Closing day
We coordinate the inspection responses, appraisal, title work, and any last-minute fires. We'll be with you at closing.
After that, we follow up to make sure the wire hits, the sign comes down, and the lockbox comes off.
Start with a free, personally developed CMA.
Tell us about your home and we'll personally prepare a comparative market analysis, usually within 24 hours.